A local small business association sought to highlight their businesses ahead of the year end holiday season. Check out the completed holiday gift guide here.
City had limited funding and competing priorities, so this association sought a way to reach an audience both online and offline, and it needed to happen in a few weeks.
Identified an economical way to promote businesses both online and offline while moving away from businesses’ heavy reliance on social media to communicate with local customers.
Dynamic, 30+ page guide featuring all association members’ businesses, organized into retail, services, food, and entertainment categories.
Promoted both online and offline, the guide served as another important touchpoint to help increase awareness of the vibrant local business community and encourage foot traffic.
Using flyers, QR codes, and social media to promote the gift guide while having the content live on a website (instead of a social platform) made it easily accessible, especially for those not using social media.
The guide’s included a directory and a Google Maps list, offering further longevity beyond just the holiday shopping season.