A nonprofit organization needed to improve the effectiveness of its existing website. While the site contained valuable information, it lacked clarity and clear user pathways. The goal was to refine the website so it better supported visitors’ needs, improved engagement, and aligned with the organization’s mission.
Navigation and page structure made it hard for visitors to find key information and messaging did not clearly communicate values or next steps.
Conducted site review focusing on both experience and content. Identified opportunities such as:
- Expanding existing copy to better showcase organization’s programs
- Simplifying page structure to improve navigation
- Establishing site hierarchy to allow for new content in the future
Clearer messaging that better communicates the organization’s purpose
Improved usability and navigation for site visitors
A more confident, professional onlin presence
This project succeeded because it focused on strategic improvements over unnecessary complexity and prioritized most important and highly-trafficked pages. The site became more effective without a full rebuild, saving time, budget, and resources.